Aussies are up in arms over a new feature in a popular restaurant booking system that asks diners to upload a selfie before arrival. The feature, offered by SevenRooms, an automated platform owned by DoorDash, has sparked debate about privacy, convenience, and the future of hospitality.
The opt-in tool, which promises to help venue staff identify and greet customers by name, has been met with skepticism and concern. Some diners describe it as "ridiculous" and "strange," while others question the necessity of sharing personal information. The feature, which appears alongside standard booking questions, has raised eyebrows among Aussies, with some comparing it to a "game of Guess Who."
One diner, Veronica, expressed her disbelief, stating, "I just think it's a ridiculous set-up. So, so strange." She questioned the authenticity of the greeting, suggesting that diners might not want to be identified based on their selfies. The social awkwardness and privacy implications are significant, as waitstaff are expected to memorize digital lookbooks of incoming customers.
The article delves into the broader implications of this technology, highlighting the potential operational challenges for frontline staff. It also explores the perspective of industry leaders, such as John Hart from the Restaurant and Catering Association, who argue that the feature is primarily driven by the apps rather than the restaurants. The privacy concerns are addressed, with SevenRooms assuring that guest photos are only accessible to the restaurant, not the app company.
An etiquette expert, Jo Hayes, adds an interesting dimension to the debate. She notes the "cringe" reaction to the feature, reflecting on modern digital boundaries and the increasing "monitored" and "tracked" nature of online interactions. Hayes suggests that the phrasing of the request could be more inviting, taking the pressure off diners.
The article concludes by emphasizing the need for a balanced approach, considering both the benefits and drawbacks of this technology. It raises questions about the future of hospitality and the role of technology in enhancing the customer experience while respecting privacy and convenience.
